The book Behavioural Analysis of Consumers Towards Electronic Waste in Tricity by Pinnacle Learning Publisher focuses on understanding consumer behavior regarding the management of electronic waste (e-waste) in the Tricity area. It delves into the awareness attitudes and actions of consumers when it comes to the disposal and recycling of electronic waste.This study explores the level of awareness about the environmental impacts of e-waste the challenges faced by consumers and the factors influencing their decisions related to e-waste management. It aims to offer insights into how consumer behavior can be influenced to promote better practices in handling e-waste encouraging recycling and ensuring responsible disposal.The book provides valuable data and findings for policymakers businesses and environmentalists contributing to efforts aimed at improving e-waste management strategies and consumer involvement in sustainable practices.