Behemoth Amazon Rising: Power and Seduction in the Age of Amazon

Amazon is the most extraordinary business story of our time. In 25 years its become a $280 billion multi-sector giant and within 5 years Amazon may be the biggest company in America. Behemoth Amazon Rising explains how Amazon built five interlocking rings logistics Amazon Prime the Amazon Marketplace everyday low pricing and constant innovation. The rings work together to create a moat too deep to scale around Amazons retail empire. But Amazon is not just any company. Its brilliant agile cold efficient amoral incredibly innovative secretive scary seductive. Its entirely customer-obsessed - which is great for customers but not necessarily for producers. And there is no end to Amazons ambitions as it marches into logistics cloud services publishing groceries and much more.That relentless growth will test us profoundly. Behemoth describes those challenges and shows how to handle them - if we are smart committed and prepared to match Amazons long-term perspective with an equally bold vision of our own.