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About The Book
Description
Author(s)
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.
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Details
ISBN 13
9780156004749
Publication Date
-17-10-1996
Pages
-380
Weight
-447 grams
Dimensions
-140x216x24.01 mm
