Being Less Stressed Better-Mind-Better-Life Business Management: Business

<p>Many different strategies and business models are possible even for companies in the same industry selling similar products or services. Southwest Airlines (in the US) and Ryan Air (in Europe) for instance have strategies based on providing low-cost transportation. The approach for Singapore Airlines focuses instead on brand image for luxury and quality service. In competitive industries each firm formulates a strategy it believes it can exploit.</p><p>Business strategy is the firm's working plan for achieving its vision prioritizing objectives competing successfully and optimizing financial performance with its business model.</p><p>In business the strategy begins with a focus on the highest level objective in private industry: Increasing owner value. For most companies that is the firm's reason for being. In practical terms however firms achieve this objective only by earning profits. For most firms therefore the highest goal can be stated by referring to profits. The generic business strategy therefore aims first to earn sustain and grow profits.</p>