BeliefsAttitudes and Motivation that affect Marketing of Forest Honey

This book written in very lucid style will give all types of readers real thrill in the arena of consumer research.The various value-added features are exhaustive research questions in consumer and industrial marketsutilization of Thurstone Scale for capturing consumer motivationChi-Square Testphi-coefficient for estimation of strength of associationa new model of consumer behaviour combining B2C and B2Bproper utilization of discriminant scores for every respondent to perform correlation and regressionthorough overview of honey market and consumer behaviour etc.TeachersResearch ScholarsStudentsCompaniesGovernment at various levelscasual readers will always find some food for thought while reading this book.Happy reading.