Ben Jerry's Double Dip

Ben & Jerry's Homemade Inc. has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance retailing and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns works for invests in or shops at a socially responsible business.