Best Business Practices for Photographers Third Edition

<p><strong>For the first time John Harrington brings together both <em>Best Business Practices for Photographers</em> and <em>More Best Business Practices for Photographers</em> creating a complete and comprehensive guide for photographers starting maintaining and growing their business in order to achieve financial success and personal satisfaction.</strong></p><p>The photography industry is advancing and changing more--and more quickly--than ever. Right along with changes in camera technology photographers are witnessing shifts in the business landscape that can be a challenge to understand and navigate whether they're just beginning their business or growing it after 25 years of shooting.</p><p><em>Best Business Practices for Photographers 3rd Edition</em> is an updated and expanded version of John Harrington's bestselling books on the topic. For the first time Harrington brings together both <em>Best Business Practices for Photographers</em> and <em>More Best Business Practices for Photographers</em> creating a complete and comprehensive guide for photographers starting maintaining and growing their business in order to achieve financial success and personal satisfaction.</p><p>In great detail and with a friendly conversational voice Harrington covers all the key points of the business of professional photography and he provides today's best practices that you need to know. This book covers: </p><ul>- How to establish your business (Sole Proprietor vs. LLC/LLP vs. S Corp)</ul><ul>- Whether or not you need a physical brick-and-mortar location</ul><ul>- The equipment you need</ul><ul>- Planning a shoot</ul><ul>- The value of internships</ul><ul>- Setting your fees</ul><ul>- Pricing your work</ul><ul>- Why you need insurance</ul><ul>- Surviving an IRS audit</ul><ul>- Contracts for editorial commercial and corporate clients as well as weddings and rites of passage</ul><ul>- The art of negotiation</ul><ul>- How video can be incorporated into your business</ul><ul>- Marketing branding and social media</ul><ul>- Publishing a book of your work</ul><ul>- Practical finance advice and guidance from working with accountants to setting up QuickBooks</ul><ul>- How to protect your work</ul><ul>- Releases for models property and more</ul><ul>- How to handle a breach of contract</ul><ul>- Licensing your work</ul><ul>- Digital asset management</ul><p><strong>Whether you're just starting a photography business or you're a veteran shooter looking to improve your finances <em>Best Business Practices for Photographers 3rd Edition</em> is for you. Harrington's <em>Best Business Practices</em> books have long been recognized throughout the industry as <em>the</em> go-to resource for photographers and this new complete 3rd Edition is your key to a successful career in photography.</strong></p>