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About The Book
Description
Author
Hello My Name Is Fred Coldwell. I Wrote The Best Little Marketing Book Ever As A How To Guide For The New And Experienced Business Development/Sales Professional The Small Business Owner Who Does Not Know How To Get Started And For Anyone Who Wants To Increase Company Sales. Before I Wrote The Book I Realized That There Are Several Books On How To Sell But Very Few On How To Set Up And Administer An On Going Marketing Program. Selling To A New Client Is One Thing But Getting In Front Of Those New Clients To Make Your Sales Presentation Is Another. It Takes Work And Organization And That Organization Is What The Book Provides From Establishing An Effective Data Base Of Potential Clients Developing Company Literature Cold Sales Calls Setting Up Your Sales Presentations Trade Shows Marketing In A Down Economy The Importance Of Persistence & Attitude And More. It Is Not Theoretical It Is A Practical Approach That Anyone Can Follow And It Is Based On 40 Years Of Experience. Quote: It Is A Step-By-Step Guide On How To Set Up And Run An Effective In-House Marketing Program. David Moskowicz V.P. Plama Llp