Beyond Digital

<p><b>Two<br>world-renowned strategists detail the seven leadership imperatives for<br>transforming companies in the new digital<br>era.</b></p><p>Digital transformation is critical. But<br>winning in today's world requires more than digitization. It requires<br>understanding that the nature of competitive advantage has shifted--and<br>that being digital is not enough.</p><p>In <i>Beyond<br>Digital</i> Paul Leinwand and Matt Mani from Strategy& PwC's global<br>strategy consulting business take readers inside twelve companies and how they<br>have navigated through this monumental shift: from Philips's reinvention from a<br>broad conglomerate to a focused health technology player to Cleveland Clinic's<br>engagement with its broader ecosystem to improve and expand its leading patient<br>care to more locations around the world to Microsoft's overhaul of its global<br>commercial business to drive customer outcomes. Other case studies include<br>Adobe Citigroup Eli Lilly Hitachi Honeywell Inditex Komatsu STC Pay and<br>Titan.</p><p>Building on a major new body of research the authors<br>identify the seven imperatives that leaders must follow as the digital age<br>continues to evolve: </p><ul><li>Reimagine your company's place in the<br>world</li><li>Embrace and create value via ecosystems</li><li>Build a system<br>of privileged insights with your customers</li><li>Make your organization<br>outcome-oriented</li><li>Invert the focus of your leadership<br>team</li><li>Reinvent the social contract with your people</li><li>Disrupt<br>your own leadership approach</li></ul><p></p><p>Together these seven<br>imperatives comprise a playbook for how leaders can define a bolder purpose and<br>transform their organizations.</p>