Beyond Disruption

<p><b><i>USA TODAY BESTSELLER</i></b></p><p><b><i>Blue Ocean Strategy</i> the #1 global bestseller forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold new idea that will transform how we all think about innovation and growth.</b></p><p>Disruption dominates innovation theory and practice. But disruption for all its power is destructive--displacing jobs companies and even entire industries. Are we missing an alternative approach to innovation and growth?</p><p>With three decades of research the #1 global bestselling authors of <i>Blue Ocean Strategy</i> W. Chan Kim and Renée Mauborgne reveal another way to innovate and grow. Just as <i>Blue Ocean Strategy</i> redefined the essence of strategy as creating not competing <b><i>BEYOND DISRUPTION</i></b> redefines and expands the existing view of innovation by introducing a new approach nondisruptive creation that is free from the destructive displacement that happens when innovators set out to disrupt.</p><p>Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts this book shows: </p><ul><li>Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future</li><li>How it complements disruption and how you can identify and execute on nondisruptive opportunities</li><li>How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society</li></ul><p></p><p>A practical guide for driving innovation and growth the rich research behind the book coupled with its frame-breaking message make it the must-read book for the next generation of innovators.</p>