Beyond Logic: The Human SIde Of Financial Markets

Beyond Logic explores the deeply human side of financial decision-making challenging the longheld belief that investors act rationally. Avinash Nikam presents a compelling case for behavioral finance—the study of how emotions biases and psychological patterns impact investment behavior. Using relatable characters and real-life scenarios the book uncovers common mental pitfalls investors face such as loss aversion overconfidence herd mentality and anchoring. Readers meet individuals like Ravi who trusts logic over emotion but still panics during a downturn or Anita who invests impulsively based on headlines. These stories reveal how even educated investors fall into emotional traps when money is involved. Each chapter is structured to highlight a specific behavioral bias backed by psychological theories and practical strategies for overcoming them. The book explains how System 1 (intuitive) and System 2 (analytical) thinking affect financial decisions and how cultural social and technological factors also shape investor behavior. From novice investors to professionals Beyond Logic empowers readers to recognize their own cognitive patterns manage emotional reactions and make smarter long-term financial choices. Rather than offering technical formulas the book encourages selfawareness patience and emotional discipline as the real keys to investment success. In a world where markets are unpredictable and information is overwhelming Beyond Logic provides a timely insightful guide to mastering not just the markets—but oneself.