Beyond McDonaldization

<p><em>Beyond McDonaldization</em> provides new concepts of higher education for the twenty-first century in a unique manner challenging much that is written in mainstream texts. This book undertakes a reassessment of the growth of McDonaldization in higher education by exploring how the application of Ritzer’s four features <i>efficiency predictability calculability </i>and<i> control</i> has become commonplace.</p><p>This wide-ranging text discusses arguments surrounding the industrialisation of higher education with case studies and contributions from a wide range of international authors. Written in an accessible style <i>Beyond McDonaldization</i> examines questions such as: </p><ul> <p> </p> <li>Can we regain academic freedom whilst challenging the McDonaldization of thought and ideas?</li> <p> </p> <li>Is a McDonaldization of every aspect of academic life inevitable?</li> <p> </p> <li>Will the new focus on student experience damage young people?</li> <p> </p> <li> <p>Why is a McDonaldized education living on borrowed time?</p> </li> <p> </p> <li>Is it possible to recreate the university of the past or must we start anew?</li> <p> </p> <li>Does this industrialisation meet the educational needs of developing economies?</li> </ul><p>This book brings international discussions on the changing world of higher education and the theory of McDonaldization together seeking to provide a positive future vision of higher education. Analysing and situating the discussion of higher education within a wider social political and cultural context this ground-breaking text will have a popular appeal with students academics and educationalists. </p>