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About The Book
Description
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The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately most lawyers struggle to approach it clinging to stereotypes of cultural clichés language barriers and outdated technology.In fact the Hispanic market consists of a vibrant diverse group of people who encounter an equally diverse mix of legal issues in their daily lives.Like anyone else they want to be represented by someone who will fight for them.If your law firm is looking to expand your local Hispanic market offers significant opportunity but only if you know how to reach it.Learn how to make your firm the best most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors mistakes.Beyond Se Habla Español provides all the insights you need to build a cost-effective revenue-generating competitor-proof marketing strategy for the modern American law firm.