Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success

There are plenty of hurdles to overcome running a small business. It may have excellent products and services investment capital and an ideal location BUT if its brand is lackluster or nonexistent success will be that much harder to attain.Your small business brand is more than its logo look and colors. It emanates from the mindsets attitudes and behaviors of anyone and everyone involved in it. And since success depends on its brand reputation its critical that you do everything possible to ensure that your customers experiences are amazing.Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And you dont need any marketing or branding experience to benefit from the guidance Elaine gives you!Whether you own an existing small business work for one or are starting a new one learn the concepts and tools that can take your company well Beyond Your Logo.HERE ARE SOME OF THE THINGS READERS WILL LEARN: What a brand is and why building a strong one is essential to small business successHow to put customers at the center of every actionWhere to find low or no-cost marketing and branding help for your small businessWhy and how professionalism pays offHow being nimble and quick is an advantage to small businessesWhat Small Business Social Responsibility (SBSR) is and how to practice and benefit from itWhy developing a small business marketing and branding strategy is important for successThe book includes: A complete guide for developing your companys marketing and branding strategyBoth American and Canadian resources and referencesDownloadable Bonus MaterialCharts/graphicsTestimonials from bestselling business authors and marketing thought leadersPublishers Cataloging-In-Publication Data for libraries (print edition)Readers Favorite Five Star Award