Bharat A Luxe Story

Bharat A Luxe Story is an authoritative research-based anthology of essays exploring various facets of luxury from the perspectives of Sociology Philosophy Anthropology History Politics and Economics revolving around India that is Bharat to find a deeper meaning of luxe beyond the myopic ‘price tag’ and towards democratisation of luxury. It is the 10th book of Professor Mahul Brahma launched in the UK commemorating two decades of his journey as a luxury commentator and columnist. It captures the centuries-old love affair between Bharat and global luxury brands. From Cartier’s Patiala Necklace with 234.5 carat De Beers diamond to custom-made Louis Vuittons and Rolls Royces Bharat has been the epicentre of branded luxury. The book traces the evolution of luxury in Bharat with the passage of time and change of perspective of Indians redefining the mythic value of luxury. It traces the passage of Bharat all set to become USD 10-trillion economy from the dazzling loud luxury to new-age revolution of quiet luxury.