Bhujia Barons The Untold Story of How H

In the early twentieth century young Ganga Bhishan Agarwal aka Haldiram gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram's empire has a revenue much greater than that of McDonald's and Domino's combined. . In Bhujia Barons Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety-a feat never managed before. It begins in dusty benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most-recognized Indian brands in the world. . The Haldiram's story is not an average business story it's chock-full of family drama with court cases jealousy-fueled regional expansion a decades-old trademark battle and a closely guarded family secret of the famous bhujia. Fast-paced and riveting this book provides a delicious look into family business dynamics and the Indian way of doing business.