Big Data for Qualitative Research

<p><em>Big Data for Qualitative Research</em> covers everything small data researchers need to know about big data from the potentials of big data analytics to its methodological and ethical challenges. The data that we generate in everyday life is now digitally mediated stored and analyzed by web sites companies institutions and governments. Big data is large volume rapidly generated digitally encoded information that is often related to other networked data and can provide valuable evidence for study of phenomena.</p><p>This book explores the potentials of qualitative methods and analysis for big data including text mining sentiment analysis information and data visualization netnography follow-the-thing methods mobile research methods multimodal analysis and rhythmanalysis. It debates new concerns about ethics privacy and dataveillance for big data qualitative researchers. </p><p>This book is essential reading for those who do qualitative and mixed methods research and are curious excited or even skeptical about big data and what it means for future research. Now is the time for researchers to understand debate and envisage the new possibilities and challenges of the rapidly developing and dynamic field of big data from the vantage point of the qualitative researcher.</p>