Bigger Than This

What do brands like planet fitness, neverland, and bombas all have in common? they're capturing peoplesemotions and winning customershearts. and they are based on commodity products or services.. review "in a world of hyper-competition and non-stop disruption, the only way to stand out from the crowd is to stand for something special. originality and authenticity have become the essence of strategy. in bigger than this, fabian geyrhalter offers a set of ideas and a collection of case studies to help you create long-lasting value in head-spinning times. don't just read this book...put it to work inside your company and in your career."william c. taylor, co-founder, fast company, and author of simply brilliant"bigger than this is a small book with a very big font and an even bigger idea." shaun smith, author of on purpose: delivering a branded customer experience people love"the author's genuine enthusiasm for this topic is infectious. expect your copy to become dog-eared...you're likely to find yourself referencing it again and again."david glaze, creative director, amazon"essential reading for any entrepreneur who wants their brand to be more empathetic."heather mcgough, co-founder, lean startup co. "refreshingly clear and devoid of jargon, bigger than this is full of case studies, insights, and analysis that explore the best ways in which to turn a business into a brand."brittany golob, editor, transform magazine