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About The Book
Description
Author
Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and outpace the competition as seen in top brands like Netflix Starbucks and Amazon.Whether youʼre a marketing manager or a small business owner this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software to create a brand that attracts cult-like followers and unflinching customer loyalty.Binge Worthy Branding is an introduction to a new era in branding as it focuses on helping business owners understand how their customers think and their expectations as well.Rather than teach specific tactics or offer a step-by-step technical guide Sterling wants to prepare you for the ever-expanding expectations of your customers. If you follow the steps Sterling reveals in this book you are guaranteed to build a brand that keeps your customers coming back for more.