Biology Bias

<p><b><i>Biology Bias</i> gives a comprehensive understanding of the biological and psychological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.</b></p><p>Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this expertise to improve marketing and business strategies. It's a <b>must-read</b> for marketing practitioners looking to enhance their knowledge of consumer behavior business leaders seeking a 360° perspective on human behavior to create more effective organizations and educators and students interested in cutting-edge research in marketing and psychology.</p><p>Written by professor and researcher <b>Gill Merrill</b> this book uncovers cognitive unconscious and biological biases and forces that challenge and contradict rational thinking within the decision-making process.</p><p>Understanding the true drivers of consumer behavior is crucial to improving campaign performance. <b><i>Biology Bias</i> offers readers the tools and knowledge they need to accurately interpret consumer reactions develop high-performance campaigns and have a competitive edge.</b></p>