Blockbusters

What Makes a BLOCKBUSTER?<p>More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.</p><p>Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: </p><p>Compelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork</p>