<p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>A company that wants to implement an effective global commercial strategy must have a culture where all employees feel they are working towards the same goal - no matter where they are in the world. HR has an extremely important role to play in order to achieve this.</span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>In </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>BOLD: A new era of strategic HR</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> we get a unique insight into a company that has been in extreme growth a company in the intersection of tech media and entertainment - a platform company. Spotify's global HR work rests on theory research and data - but also on many years of practical experience.</span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Katarina Berg CHRO and Spotify's international HR team convincingly show how everyone can be bolder in their HR work regardless of whether it concerns a challenging change project global growth or if the most important thing is finding the right employees for key positions.</span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>The author's royalties go to the Min Stora Dag foundation and their work to create vital joy for children struggling with serious illnesses and diagnoses.&nbsp;</span></p><p><br></p>
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