Bold Brand: The New Rules for Differentiating Branding and Marketing Your Professional Services Firm

In the past most professional services firms could get by simply relying on traditional marketing tactics. For most firms networking attending benefit dinners advertising in the Yellow Pages and merely adding the new partners name to the office sign was enough to stay top of mind. Today everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital socially-networked society. Bold Brand is a process that any professional services firm can follow to identify develop and leverage their brand essence to market themselves in a truly unique way. Todays professional services marketers know that if they want to stand out they have to do something different. Read Bold Brand to find out how and get ready to get Bold!