Bold School Brand: How to leverage brand strategy to reposition differentiate and market your school

When someone thinks of your school what do they think? Schools can no longer rely on reputation spread by word of mouth alone. To thrive into the future Heads need to proactively manage their schools brand. Bold School Brand is the first framework designed specifically to help school Heads build their schools brand. Having a Bold School Brand is important because if you do it well it allows you to take all that complexity and position your school very clearly and succinctly to your internal community as well as to prospective parents. Developing a Bold School Brand is about making the complex simple but not making it superficial.Bold School Brand comes from the team at imageseven Australias leading school marketing professionals. It distils over 30 years of the firms experience in marketing and communication research and implementation. Put simply its insight applied and the Bold School Brand framework will allow you to make the maximum positive impact for your school.