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About The Book
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Saturday morning TV shows... cereals soft drinks and snack foods... cool cars and rock n roll... Boomers will savor the memories with the new book Boomer Brands: Iconic Brands that Shaped Our ChildhoodThose Saturday morning TV shows entertained Boomer kids but they were also vehicles for brand advertising. Chances are thats how Boomers first got to know cereal soft drink and snack food brands. The Boomer Brands they knew and loved then they remember to this day.This unique book is a stroll down memory lane reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares Boomer Brand Cameos of over fifty of the brands Boomers grew up with: Disney Kelloggs Frosted Flakes Good Humor Howard Johnson Hush Puppies MAD Ovaltine Twinkies WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is meant be read by Boomers shared with Boomers and savored for the memories!ContentsIntroduction: Boomer Brands and You View Tube (television brands) Bowled Over (cereal brands) Soda Pop-ular (soft drink brands) Snack Attack (snack food brands) Faster Foods (convenience food brands) Playtime (toy and game brands) The Dazzle of Disney (Disney brand) Lookin Good Feelin Good (health and beauty brands) On the Road Again (car brands) Orange You Hungry? (Howard Johnson brand) Burgers Galore and More (fast food brands) Reelin and Rockin (rock n roll brands) Politics and Protest (consciousness brands) Green Scene (environmental brands) Ten Boomer Era Brands with Lasting Legacies Birth of the Modern Brand Appendix: The Boomer Era Year by Year Boomer Brands IndexTrade Paperback 192 pages 55 black-and-white photosAbout the AuthorBarry Silverstein is a Boomer freelance writer and retired direct marketing/brand marketing professional. He is the author of numerous non-fiction marketing and small business books including Branding 123 and The Breakaway Brand. He also writes a blog for Boomers called Happily Rewired. Silverstein resides with his wife in the Asheville North Carolina area.About the PublisherGuideWords Publishing publishes books at the intersection of Boomers and business. Boomer Brands is the companys second book. Its first book Lets Make Money Honey: The Couples Guide to Starting a Service Business is designed to help couples succeed in starting and running a small service business.GuideWords Publishing Biltmore Lake North Carolina 28715 www.guidewordspub.comguidewordspub@gmail.com