Borrowing Brilliance

In a book poised to become the bible of innovation a renowned creativity expert reveals the key to the creative process-borrowing. . As a former aerospace scientist Fortune 500 executive chief innovation officer inventor and software entrepreneur David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: . ?Defining-Define the problem you''re trying to solve. . ?Borrowing-Borrow ideas from places with a similar problem. . ?Combining-Connect and combine these borrowed ideas. . ?Incubating-Allow the combinations to incubate into a solution. . ?Judging-Identify the strength and weakness of the solution. . ?Enhancing-Eliminate weak points while enhancing strong ones. . Each chapter features real-life examples of brilliant borrowers including profiles of Larry Page and Sergey Brin (the Google guys) George Lucas Steve Jobs and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.