Boutique Thinking in a Big Box World

If you're in sales and are struggling to succeed in a market dominated by mega-store discount-retailers you probably wonder how you can rise above the competition. Drawing on his experience working with boutique stores Joe Marcoux shows you how to embrace a new business model to help you draw customers to your store and increase your bottom line.<p>Called boutique thinking this theory focuses on different ideas to change the way you look at your company affording you the opportunity to: <p><ul><li>Advance from employee to partner or owner<li>Expand from one location to several<li>Excel regardless of the big-box mentality of other companies<li>Continue to grow and adapt </ul><p>Marcoux uniquely illustrates this concept through the fictional story of Martin a retail store manager who learns how to harness the power of boutique thinking to take his career-and his life-to levels he never thought feasible. <p><I>Boutique Thinking in a Big Box World</I> is the perfect business guide to assist you in embracing a new business mentality and creating a world full of possibilities!