Brain Tattoos - Creating Unique Brands That Stick in Your Customers' Minds

This is a book of refreshingly real branding tips for real companies—no think-tank jargon no complex theories—just targeted and proven techniques for developing lasting and positive brand recognition A true “how-to” book written with in-the-trenches business and marketing people in mind. Today’s business needs a book like this packed with tips for maximising limited resources and enlisting customers and other constituents as “brand ambassadors”.