Brand Activism - From Purpose to Action

Name: Brand Activism - From Purpose to Action
Price: 482 INR
Availability: InStock
Author: "Christian Sarkar And Philip Kotler"
ISBN: 9780670096022

Christian Sarkar And Philip Kotler

English

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Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Delivery Options

Please enter pincode to check delivery time.

*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

About The Book

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Author

What happens when businesses and their customers don't share the same values? Or for that matter when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.Companies no longer have a choice. Brand Activism consists of business efforts to promote impede or direct social political economic and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest