Brand Aid

<p><strong>Now in paperback: Hands-on strategies for creating and protecting your brand (yes, you have one)</strong><br /><br />Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand&mdash;a personal brand, how others see us&mdash;which is shaped by what we do, say, write, and otherwise present ourselves to others.<br /><br />We can't fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don't even try. That is, we don't take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.<br /><br /><strong>BRAND AID</strong> isn't a book about manipulating others, putting on airs, or saying things you don't mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.<br /><br />Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world.</p>