Brand Aid

Now in paperback: Hands-on strategies for creating and protecting your personal brand (yes you have one). Think branding is just for large corporations marketing directors and cows? Think again. Each one of us has a brand a personal brand how others see us which is shaped by what we do say write and otherwise present ourselves to others.. We cant fully control how others see us (smart capable compassionate creative fair). But many of us dont even try. That is we dont take a moment to think about how we WANT to be perceived and then take a few simple steps to bolster that impression with purposeful action.. BRAND AID isnt a book about manipulating others putting on airs or saying things you dont really mean. It IS about using our words and actions mindfully whether they take place in a conference room PTA meeting dinner party Facebook comment thread or anywhere else.. Using clear examples from businesses families and more this straightforward guide presents essential advice for anyone who wants to succeed in todays competitive and interconnected world.