Brand Aid

Brand managers marketers and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems.A catchy business name and a smart logo may get you a few clicks but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore it is essential to get it right.With over 30 years of experience building world-class brands branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies best practices and the latest research to offer invaluable advice on every aspect of brand management including:The 6 most powerful sources of brand differentiation5 elements that trigger brand insistenceTurning brand strategy into advertisingOnline brandingSocial responsibility sustainability and storytelling60 nontraditional marketing techniquesAn organization cannot afford to get their branding wrong. With the treasure trove of techniques templates and rules of thumb found in Brand Aid it wont!