Brand and marketing communication in golf

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing grade: 13 University of Applied Sciences Bergisch Gladbach course: Business English language: English abstract: 1. Introduction2. Theoretical basics-What is ‚marketing communication'?-What are the objectives of it?-How does ‚marketing communication' work?-What is a brand? What is ‚brand equity'?3. Practical part-Why is the golf market an attractive communication platform?-Which elements of brand and marketing communication could a company use in golf?-Example of the company/ brand 'NIKE Golf'4. ConclusionObjectives-Learn about key aspects of brand and marketing communication in general and in golf-Adopt the theoretical knowledge in golf using the example of NIKE