Brand Breakthrough

Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid.Inside, you'll find a step-by-step framework to: Define a brand personality that matches your company's unique cultureArticulate how you help customers succeed in ways competitors can'tConvey your brand personality in content, campaigns and conversationsBuild consensus and excitement for a brand launchMeasure the impact of brand personality on your business goals