BRAND CALLED YOU

The international bestseller-now updated for an even bigger brand-savvy marketSelf-published in 2005 this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation selling more than 65000 copies worldwide and hitting #3 on Japan''s business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding including how to craft an emotionally resonant branding message create top-quality branding tools and attract a constant flow of business.“Montoya''s Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen coauthors The One-Minute Millionaire