Brand Love

<p><b>The best brands evoke the emotions of their customers by tapping into their hearts and minds.</b> <p/>Individuals connect with brands the same way they connect with people. As a marketer it's your responsibility to cultivate that relationship with your consumers. But how? In this book marketing and brand strategist <b>Lydia Michael</b> breaks down the process of building culturally inclusive long-lasting consumer-brand relationships. <p/><i><b>Brand Love</b></i> describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the hearts minds and love of their customers. <b>Lydia Michael</b> explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth interviews with brands in addition to what she has learned through client work and her observations as a consumer in multicultural settings. She offers insight into the use of emotional and rational drivers by introducing a brand love model designed to inspire brand loyalty. With emotional elements such as humanization personalization and trust alongside rational elements like relevance differentiation and innovation <b>Lydia Michael</b> highlights the best ways to create or reinforce brand love to help your brand remain profitable and a source of inspiration for consumers - even during challenging times. <p/>Whether you're a marketer for a big or small brand <b><i>Brand Love</i></b> will show you how to capture the hearts of your consumers.</p>