Brand Management

The Brand Management book from Pearson Education offers a comprehensive guide to the principles strategies and techniques involved in managing brands effectively. This book is designed for students marketing professionals and business leaders who want to understand the critical role of branding in building a strong sustainable competitive advantage. It combines theoretical frameworks with practical applications to show how brands are created nurtured and managed in a dynamic business environment.Overview of the Book:Title: Brand Management: Principles and PracticesPublisher: Pearson EducationTarget Audience: Undergraduate and graduate students in marketing and business management brand managers marketing professionals and entrepreneurs.Focus: Building and managing brands brand equity strategic brand decisions and brand communication.