English
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About The Book
Description
Author
<p>This book articulates a new theoretical approach to branding labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. </p>
Piracy-free
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Details
ISBN 13
9780367504977
Publication Date
-09-01-2023
Pages
-208
Weight
-303 grams
Dimensions
-156x234x11.29 mm
