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About The Book
Description
Author
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<p>This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. </p>
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780367765040
Publication Date
-09-09-2021
Pages
-154
Weight
-229 grams
Dimensions
-156x234x8.51 mm
