Brand Momentum

<p><strong>The #1 Growth Metric For Every Boardroom</strong></p><p><strong>Simple. Powerful. Predictive.</strong></p><p><br></p><p>Business and marketing experts agree that growth comes from acquiring more customers. Yet in an era of performance marketing obsession many brands have lost sight of the art of long-term brand building. Brand Momentum presents a new scientific and transformative growth system that harnesses the principles of physics to create a force more important than sales or profits: momentum. Tony Lewis uses decades of marketing experience case studies and ground-breaking new research to unlock the secrets to achieving brand momentum. This accessible evidence-based book introduces the Brand Velocity Score the metric that tracks customers' perceptions of a brand's trajectory - vital for growth and ultimate success.</p><p><br></p><p>Tony Lewis a veteran market researcher and CEO draws upon decades of experience case studies and the laws of physics to unravel the secrets of brand momentum. This accessible yet evidence-based book introduces the Brand Velocity Score (BVS) a single metric that reveals whether a brand is thriving or merely surviving. BVS not only reflects current brand perception but also predicts future trajectory.</p><p><br></p><p><strong>Readers will learn: </strong></p><ol>The core principles driving lasting brand success </li>Why common metrics often mislead </li>How momentum fuels greater acquisition loyalty and recommendation </li>The components of the Brand Velocity Score and how to activate them </li>The strategies to build unstoppable brands</li></ol><p><br></p><p><br></p><p><strong>A grounded rounded and impelling approach to brand building (Dan White Smart Marketing)</strong></p>