Brand Naming

<p><b>You don't have a brand-whether it's for a company or a product-until you have a name.</b></p><p>The name is one of the first longest lasting and most important decisions in defining the identity of a company product or service. But set against a tidal wave of trademark applications mortifying mistranslations and disappearing dot-com availability you won't find a good name by dumping out Scrabble tiles.</p><p><i>Brand Naming</i> details best-practice methodologies tactics and advice from the world of professional naming. You'll learn:</p><p></p><ul><li>What makes a good (and bad) name</li><li>The step-by-step process professional namers use</li><li>How to generate hundreds of name ideas</li><li>The secrets of whittling the list down to a finalist</li></ul> <p><b>The most complete and detailed book about naming your brand</b> <i>Brand Naming</i> also includes insider anecdotes tired trends brand origin stories and busted myths.</p><p>Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds put down the thesaurus-not to mention Scrabble-and pick up <i>Brand Naming</i>.</p>