English
Paperback
₹1592
₹1942
18.02% OFF
(All inclusive*)
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Looking to place a bulk order? SUBMIT DETAILS
Piracy-free
Assured Quality
Secure Transactions
About The Book
Description
Author
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing grade: 1 University of Vienna language: English abstract: This bachelor thesis should give an overview of brand personality as an important part ofbranding. Going through historical periods before the 20th century up to present day I will tryto present the development of brand personality through different phases. The main focus ofthis bachelor thesis will be on Aakers model of brand personality as she was the first authorwho developed brand personality scales.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9783656019831
Publication Date
-08-10-2011
Pages
-24
Weight
-44 grams
Dimensions
-148x210x2.04 mm
