English
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About The Book
Description
Author
Brand Personality Scale developed by Jennifer Aaker (1997) consisted of 15 facets having 42 personality traits. This books aims at looking at those 42 personality traits from the perspective of product category of Smartphone’s/ Mobile Handsets. The objective was to prove the relevance of theoretical models and its practical essence. Thus this book aims at explaining the theoretical model and its research perspective.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9786139829835
Publication Date
-02-05-2018
Pages
-52
Weight
-81 grams
Dimensions
-150x220x3.27 mm
