Brand Preference for Packaged Milk with Special Reference to VNR TN

The book entitled “a study on brand preference for packaged milk with special reference to Virudhunagar” is a descriptive study aiming at assuming the level of consumer satisfaction and factors that had influenced the brand preference for packaged milk. The primary data was collected and suitably edited and tabulated using the simple percentage method. The association between certain preference and the dominant factors that influence brand preference for packaged milk in Virudhunagar. In conclusion the researcher found the preferred brand of packaged milk and the factors which made to prefer the particular brand of milk.