Brand Psychology

<p><em>Brand Psychology</em> brings together theory and practice from the fields of psychology design and marketing to demystify the brand development process. It explores the behavioral science behind brand building looking at the psychological principles at play whenever a brand is built and communicated.</p><p>Backed by research from various fields of psychology the book presents practical insights for developing memorable brands through its interdisciplinary character and emphasis on digital channels. Throughout the book readers will learn to apply concepts from brand psychology social learning and persuasion identity design and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies real-life cases from inspiring brands and unique visual learning tools including infographics worksheets and timelines. Ultimately it serves as a tool to bridge the gap between scientists and entrepreneurs offering clear research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to:</p><ul> <p> </p> <li>Develop memorable brands that resonate with their target audience</li> <p> </p> <li>Create powerful brand stories archetypes and strategies for growth</li> <p> </p> <li>Navigate brand management with mindful communication and active shaping of associations</li> </ul><p>Containing cutting-edge brand-building tools this book is a must-read for students and practitioners in brand management marketing design management graphic design business advertising and related spaces that aim to craft an identity that turns heads and hearts.</p>