Brand Rhythm: The neuroscience behind creating successful brands

<p>This is a unique book that helps one to understand how brands have been using neuromarketing techniques by pushing the buy button in customers' minds to achieve their success. The purpose of this book is to demystify the neuroscience behind the creation of successful brands. Each customer has a unique beat while interacting with different products of a brand. Just as a rhythm in music creates a predictable and appealing pattern of recurring beats brand rhythm aims to create a coherent and memorable experience for the reader unveiling how brands resonate with their target segment. It analyses neuromarketing principles with real-life brand stories in a simplified manner by reinforcing the brand's identity and value through the lens of a marketer.&nbsp; Happy Reading!</p>