Brand Shastra: Use The Power Of Marketin

Name: Brand Shastra: Use The Power Of Marketin
Price: 306 INR
Availability: InStock
Author: "Dhar Mainak"
ISBN: 9780143425700

Dhar Mainak

English

Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Please enter pincode to check delivery time.

*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

Quantity:

LOOKING TO PLACE A BULK ORDER? CLICK HERE

Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Delivery Options

Please enter pincode to check delivery time.

*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

About The Book

Description

Author

What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life?This is not the sort of marketing you learn in business schools but more a science which influences human perception and through it behaviour. From the days of Adam this is