Brand Shastra: Use The Power Of Marketin

What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life?This is not the sort of marketing you learn in business schools but more a science which influences human perception and through it behaviour. From the days of Adam this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues-there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life.Combining the business and branding experience of a CEO with the storytelling ability of a novelist Mainak Dhar's Brand Shastra will stimulate inspire and entertain. Review Read this book to unleash the marketing guru within you!’ Rashmi Bansal bestselling author‘Mainak Dhar points out several life lessons that can be learnt from marketing; from positioning to getting endorsements to managing a portfolio there are interesting tales to be told and lessons to be learnt’ Ambi Parameswaran author; brand strategist Ad Man‘Brand Shastra is a brilliant and insightful tool for anyone looking at leading a more purposeful life . . . make every day better’ Saurabh Varma chief executive officer Leo Burnett India About the Author Mainak Dhar is an alumnus of the Indian Institute of Management Ahmedabad and has spent over two decades in the corporate sector. He began his career with Procter & Gamble spending close to eighteen years there in marketing and general management roles in India and across the Asia-Pacific region. In early 2014 after fifteen years abroad he moved back to India as the CEO of the India operations of a major multinational consumer products company. A self-described cubicle dweller by day and writer by night Mainak is also the author of over a dozen books some of which have been bestsellers in India and abroad. These books have been translated into half-a-dozen languages. When he’s not at work or spending time with his wife Puja and son Aaditya he can usually be found thinking of or working on his next book.