Brand Story: How to Launch Your Shoestring Startup Like a National Brand

This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step low-cost approach to building a successful brand. This proven process is designed to help you launch a successful startup - whether you plan to walk dogs solicit major donations or build a tech company. The book was born out of hands-on agency work for Fortune 500 corporations non-profits and dozens of shoestring startups. Youll discover why customers dont respond to products and services and why they connect to emotionally-engaging brands. By following the steps you will build a credible Brand Story - a love relationship with customers prospects and donors that aligns your brand to their needs and desires.