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About The Book
Description
Author(s)
<P>This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising PR strategic marketing communications campaign that leverages the power of story within the reality of today&rsquo;s digital first media landscape.</P>
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹3370
₹4219
20% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9781538176382
Publication Date
-06-02-2023
Pages
-322
Weight
-570 grams
Dimensions
-178x254x17.1 mm
