Brand Strategy

<p><em style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>Brand Strategy</em><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)> by C. Whan Park presents a compelling synthesis of how brands are built positioned and sustained in competitive markets. Drawing on years of research and academic insight Park unpacks the strategic foundations of brand identity brand equity and the psychological connections that consumers form with brands over time.</span></p><p><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>This book explores core topics such as differentiation symbolic meaning brand portfolio design and long-term positioning. Park also highlights how consumer perceptions emotional resonance and value-based branding contribute to strong resilient brand architectures.</span></p><p><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>Through conceptual models and empirical findings the book offers a roadmap for developing brand strategies that foster loyalty increase relevance and support business growth. It's a must-read for marketing professionals brand managers and students of branding who want to understand both the theory and practice behind successful brand-building.</span></p><p><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>Part of the </span><em style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>Legend in Consumer Behavior</em><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)> series </span><em style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>Brand Strategy</em><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)> reinforces Park's legacy as a leading voice in brand thought leadership.</span></p>