Brand Success

<p>Brand success = business success. A simple equation but identifying those winning qualities is not easy. To achieve this goal <i><b>Brand Success</b></i> applies a range of criteria including financial success longevity technological advancement new product development work place revolution and mass communication to form an effective brand strategy. The result is a comprehensive entertaining and illuminating book featuring case studies from global brands such as adidas and Zippo providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.<br><br>With comment from brand managers psychologists academics and other experts <b><i>Brand Success</i></b> is a invaluable resource for brand managers marketers and students alike to truly understand what makes a brand successful.</p>